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Ralph Lauren is known is being the most famous and successful American designer of polo shirts and other line of fashion clothing. Ralph Lauren was born Ralph Lifshitz in 1939 in the Bronx, New York in a working class neighborhood. He was the youngest of four brothers. His father was a house painter. Lifshitz became interested in fashion in the 7th grade. At the young age of 12 he was one of the best dressed boys in his school, spending most of the money he earned at part-time jobs on expensive clothes. When he attended DeWitt Clinton High School in New York he worked in department stores in New York. After going into the army following high school in 1962-1964 Lauren continued to work in department stores such as Brooks Brothers selling ties and studied business at night. In mid-1950s Ralph Lifshitz changed his last name and became Ralph Lauren.
In 1967 while working at A. Rivetz & Co Ralph Lauren started to design neckties. While never getting formal education in fashion design, Lauren had always had an excellent eye for fashion since childhood. What he did during this time was considered outrageous: While the style of that era had been for thin black ties, Lauren designed a wide tie with flashy and bright colors. A year later with a $50,000 loan Ralph Lauren launched his own product line for menswear called Polo Fashion. He picked this name with his older brother as it symbolized prestige and high class. Ralph Lauren Polo clothes combined the English preppy style with American robust individuality.
In the following years Ralph Lauren designed ladies and kids fashion lines. In 1971 Lauren set up his first store on Rodeo Drive in Beverly Hills, California. A retailing genius, Lauren expanded to 116 Polo Ralph Lauren stores in the United States, stores in London, Paris and Shanghai, and 1,600 department store boutiques. By the 1980s Lauren opened 62 factory outlets in the United States selling damaged and previous-season clothing at discounts. In 1986 Lauren converted the Rhinelander Mansion in New York to a mega-boutique. It was called the "Best boutique in America, and probably the world" by John Fairchild of Women's Wear Daily. By the 1990s, Lauren had designed product lines for men's and women's scents, cosmetics, and home decoration, including bedding, towels, furniture, curtains, carpets and kitchenware. In 1997 Ralph Lauren was the world's highest selling fashion designer at over $5 billion.
With houses on 5th Avenue in New York City, Colorado and Jamaica and driving a '29 Bentley, a '37 Alfa Romeo, '38 Bugatti '62 Ferrari, Ralph Lauren Polo Outlet has lived the life of high-class, adventure and prestige that he portrays in his clothing lines. Lauren's global success has mostly been due to his natural gift for fashion design, understanding and setting trends, creativity and his great eye for elegance, style and detail, which he shares with the world through his famous Polo Ralph Lauren product lines.